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Apparel is one of the basic necessities of human
civilization along with food, water and shelter. The Apparel Industry reflects
people’s lifestyles and shows their social and economic status. The Apparel and
Textile industry, is India’s second largest industry after the IT Industry. At
present, it is amongst the fastest growing industry segment and is also the
second largest foreign exchange earner for the country. The apparel industry
accounts for 26% of all Indian exports. The Indian government has targeted the
apparel and textiles industry segments to reach $50 billion by the year 2015.
China on the other hand, has already reached their target of $52 billion in
2004, and therefore, it is very possible for India to reach its target soon.
One of the most interesting features of the apparel
industry is that, it migrates from high cost nations to the low cost nations.
The growth of the domestic market for clothing in India is linked with the
success of the retailing sector. India presently has entered the second phase
of growth and is witnessing a massive rise in the domestic demand. This is
primarily due to the rise in the standard of living caused by the rise in the
middle-income groups. In our present economic world of demand and supply, price
and quality are the key factors, which determine the success of any business.
The key element here though, is the cost of labour. India and China have a
comparative advantage in this industry through their vast labor forces and the
relatively low cost of labour.
The garments industry in India
is one of the best in the world. An extremely well organized sector, garment
manufacturers, exporters, suppliers,stockists and wholesalers are the gateway
to an extremely enterprising clothing and apparel industry in India. There are
numerous garments exporters, garments manufacturers, readymade garments
exporters etc. both in the small scale as well as large scale sectors.
During April-December 1999-2000, textile exports were
recorded as US $ 9735.2 million (Rs.440179.4 million), of which readymade
garments comprised nearly 40%. Interestingly, almost a quarter of India's total
exports goes to the USA.
Indian readymade garments and textiles are extremely popular the world over. In
fact, exports of readymade garments registered a 6.4% increase in dollar terms
and a 11.6% increase in rupee terms during the period April-December 1999-2000,
despite a sluggish growth in income both at home and abroad. Indian Garment
export growth during April-June 1998 for woolen readymade garments was a
phenomenal 150%, for readymade garments made of silk it was 58%, and for other
readymade garments it was 39%, in dollar terms.
Today, garments exports from India have made inroads into
the international market for their durability, quality and beauty. One of the
reasons for the economical pricing of India's ready made garments and apparels
is the availability of highly skilled, cheap labour in the country. The
superiority of India's Garment Industry has been acknowledged in the National
Textile Policy (NTP) of India 2000. Having realized the tremendous growth
potential of this sector there is a proposal in the NTP for taking the Indian
Garment Industry out of the SSI reservation list.
At Devidhaan, apparel creation is ensured to be of high quality workmanship through highly skilled and trained workers in craftmanship as well as technology.
A. Cutting
Patterns are
done using CAD for accurate and fault free patterns and markers. The cutting
process which are the most crucial are done by experts using the latest
machines from Eastman.
B. Sewing
The stitching processes are handled by
trained operators operating machines which are the market dominators, namely
Brother, Juki and Swantex.
C. Mid Process
Various processes go into making a great
quality garment, which are dependent on operator and machinery. Here both are
taken care off completely.
D. Finishing
Done according to the current scenario
again using the latest machines from Nissin and Anghinetti.
E. Embroidery
Now
an almost essential part of any apparel, be it just a logo or complete art
work, we have been meeting the most demanding of requirements. |